OMRAN GROUP PARTICIPATES IN ITB ASIA 2023 CONFERENCE IN SINGAPORE
Demonstrating its commitment and support to promoting the Sultanate of Oman’s international tourism presence, Oman Tourism Development Company (OMRAN Group) attended ITB Asia 2023 in Singapore. The event provided an invaluable platform to present Oman as a must-visit destination and the Group’s diverse portfolio to some of the world’s leading travel experts at the ITB Asia convention.
This marked OMRAN Group’s, the leading tourism development company in Oman, inaugural presence at ITB Asia 2023 in Singapore.
At the conference segment of the event, OMRAN Group spoke on the rich tapestry of experiences that Oman offers. From its breath-taking landscapes and cultural riches to the warmth of its Arabian hospitality, Oman is poised to captivate the hearts of global travellers. Additionally, the company discussed its strategic initiatives to develop top-tier tourism infrastructure and immersive experiences that cater to the demands of the international market, specifically targeting the preferences of Asian traveller’s.
Reflecting on this significant milestone, Mohammed Al Eissa, Chief of Corporate Planning and Communication at OMRAN Group, stated, “Our active participation in ITB Asia 2023 in Singapore is a cornerstone of our strategic efforts to position Oman as a premier destination in the global tourism landscape. This is particularly pivotal as Oman gears up to host the World’s Leading Travel Trade Show, ITB Berlin, in 2024. We are fully committed to forging strong partnerships with international key stakeholders that have participated in this event.”
He added, “We are on a mission to highlight Oman’s rich diversity through our extensive portfolio of hotels, resorts, and destinations that cater to various tastes and demographics. Our commitment to upholding the highest standards of service and hospitality, combined with our focus on curating new and exciting tourism products and experiences tailored to the Asian market, will undoubtedly enhance our appeal in the region. This includes cultural tours, adventure activities, and wellness retreats that promise an immersive Arabian experience.”
ITB Asia 2023 in Singapore attracted more than 13,000 attendees, bringing together a diverse range of international exhibitors and buyers from the MICE, leisure, corporate and technology segments of the travel industry.
With an unwavering commitment to excellence and in line with the Oman Vision 2040 and the National Tourism Strategy, OMRAN Group is confident that its participation in ITB Asia 2023 in Singapore will significantly bolster Oman’s appeal in the Asian market and attract potential partners and visitors.