OMRAN Group publishes its ESG Framework to Reinforce Responsible Tourism Practices in the Tourism Sector

Oman Tourism Development Company (OMRAN Group) proudly published its Environmental, Social, and Governance (ESG) framework along with its ESG Baseline. This step marks an important milestone reaffirming the steadfast commitment to embedding sustainability across the Group operations and entities in the tourism sector while, aligning seamlessly with Oman Vision 2040 and the United Nations Sustainable Development Goals (UN SDGs).

As a key driver of sustainable investment, OMRAN Group’s ESG framework underscores its deep commitment to fostering responsible development. The framework will serve as the cornerstone of the Group’s sustainability strategy, ensuring its operations contribute positively to both the local and global tourism landscapes. Through this initiative, OMRAN aims to elevate its leadership in sustainable tourism, offering an impactful model that aligns with international standards and practices.

Reflecting on this major achievement, Badriya Al Siyabi, Director of Sustainability and Social Investment at OMRAN Group, stated, “The ESG framework represents a pivotal step in creating long-term value for our stakeholders while contributing to the global sustainability agenda.”

The report also showcases our determination in building a culture that adapts to ESG principles and acts as  a roadmap to enhance our impact towards people, planet and further positioning the group in a financial sustainable path by adhering to  transparency and establishing well-structured governance .

The ESG framework along with the Group’s ESG Baseline was developed with the collaboration of 25 companies under the OMRAN Group umbrella. It highlights several significant achievements across the environmental, social, and governance pillars. The framework is poised to play a vital role in enhancing the Group’s position as a prime destination for both regional and international investments, contributing to the overall growth of Oman’s tourism sector and its global competitiveness.