OMRAN Group Participates in the 2026 Global Travel and Tourism Summit in Malta

Malta, Italy: Oman Tourism Development Company (OMRAN Group) participated in the 2026 Global Travel and Tourism Summit in Malta, bringing together leading voices and decision-makers from across the global travel and tourism sector. The Summit provided an opportunity for OMRAN Group to contribute to international discussions on the future of tourism investment, while exchanging insights and experiences on developing destinations that are better positioned to attract investment and create lasting value.

OMRAN Group’s participation in the Summit reflects its role in supporting efforts to advance the tourism sector, strengthen international partnerships, and draw on global experience to contribute to its development. The Summit also provided the Group with an opportunity to contribute to discussions on the relationship between destination development, infrastructure, tourism experiences and partnerships, as well as the importance of data in informing decisions, assessing sector performance, and supporting its sustainability.

Eng. Ayad bin Ali Al Balushi, CEO of OMRAN Group, participated in a panel discussion on emerging opportunities for tourism investment, exploring how destinations can be developed into globally competitive investment propositions. The discussion highlighted the importance of integrated destination development that brings together infrastructure, distinctive experiences and vibrant communities, alongside partnerships that attract private sector investment and create long-term value. He also emphasised that Oman’s authenticity and diverse natural landscapes are key strengths in enhancing its appeal as a tourism investment destination.

OMRAN Group’s participation in the Summit reflects its continued commitment to strengthening international partnerships, sharing knowledge and expertise in destination development, and contributing to global conversations shaping the future of travel and tourism. Through these engagements, the Group seeks to support more sustainable and inclusive growth while creating long-term value for destinations and communities.