Experiences

Experiences are central to the Sultanate of Oman’s tourism identity, and OMRAN Group works to transform the country’s natural beauty, cultural richness, and diverse landscapes into memorable and meaningful visitor journeys. Across all governorates, we create nature-based, cultural, and adventure offerings that deepen visitor connection and unlock the full potential of the tourism industry.

In partnership with communities, SMEs, operators, and ecosystem stakeholders, we design experiences that prioritise authenticity, quality, and sustainability. By broadening the range of activities available, we encourage longer stays, strengthen In-Country Value, support local livelihoods, and reinforce the Sultanate of Oman’s position as a distinctive and responsible global destination.